Jeremy Nelson Design
Identity Design | Form, Function, Flash
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Arctic Dash


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ARCTIC DASH  |   Sports Branding + Identity

Sports branding and identity exercise focused on capturing the most iconic elements of the jackrabbit / hare in a simple, bold, and aggressive mark.  A custom typeface and word mark were also constructed as part of the team identity and were designed to match the forward moving nature of the primary logo.  Included are a selection of various soft and hard goods that a sports team would apply their brand identity across.


Identity Design
Sports Branding
Brand Extension
Animation / Motion Design

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