When approached by ProInitiative LLC, a brand development and management business with a niche in athletics, I had the opportunity to develop and craft the personal brand identity for rising basketball talent, RJ Hampton. As a top recruit in the class of 2020, RJ’s growing position in the basketball world and sports media gave strong incentive for him to pair his persona with a concrete visual.
With a monogram based on his initials in mind, the goal was to unify the letterforms and inject them with a basketball element. After exploration, development, and refinement, we landed on an emblematic interpretation of the basketball hoop as reference to the game and as a containing shape for RJ’s initials.
- Monogram Style
- Basketball Element