A unified system of visuals that embody, represent, and communicate for a brand. Including a suite of logos, typography system, color palette, graphic elements, textures, patterns, photography styles, layouts, and more, identities make up the core of a brands visual DNA.
While an Identity is NOT a brand, it holds a unique position as the most easily recognizable element of a brand and first point of contact between a brand and their customers,
As the tip of the spear, a logo is the primary identifier of a brand and capstone of its visual identity,
Logos can be literal, abstract, or anywhere in between, but should always identify the brand, differentiate it from competition, and leave a memorable impression.
Regardless of platform, written text is still the most widely consumed form of communication and conveys brand messaging with a unique tone and character.
Custom typefaces are a primary point of differentiation between brands, and when most opt to use a ubiquitous and familiar typeface, custom type tailored to the brand voice will set you apart from the crowd.
Aimed at crafting the perception of your business, brand design is an ongoing and multidimensional process.
Grounded by a business’ core values and goals, brand design helps identify, understand, and serve consumers, find a unique position within the market, and establishing a clear and consistent system of communication that expresses their personality, creates connection, and builds loyalty.
Have a more specific creative need?
Here’s a breakout of my areas of expertise and services I offer.
- Identity Design
- Logo Design
- Typeface Design
- Motion Design
- Animation (2D + 3D)
- Apparel Graphics
Have a question about what I can do for you?
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What’s it like to work together?
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