HIGH ROCK SILVERBACKS | SPORTS BRAND IDENTITY
Sports branding and identity system for the High Rock Silverbacks.
Utilizing design motifs drawn from the habitat of African mountain gorillas, the goal for the Silverbacks was to construct an identity + brand system true to the totem that it represented while energizing it for the field of competition. Design direction for the various elements was taken from traditional forms of African art, the textural light found in jungle habitats, and flora of jungle foliage.
To complete the system, the marks were brought to life with bold, yet simple construction, and an energetic color palette.