Houston Ravens | Fantasy Sports Brand Identity
When approached by the Houston Ravens, a competitive fantasy sports organization, I was challenged with the creation of a raven based team logo that embodied the bird's form with a competitive fire and attitude of a hunter. Color direction was established from the beginning with a minimal palette of black, dark blue, gray, and white. To execute on on these goals, particular attention was given to the eye's, brow, and feathering of the Raven. Each of these iconic features contribute to the resolute gaze and tone that the logo manifests.