JOTUNHEIM RAIDERS | Sports Branding + Identity
Sports branding and identity package for the Jotenheim Raiders.
Built on the rich design motifs of Scandinavian and Norse warriors, the goal of the Jotenheim Raiders brand system was to capture elements of these historic cultures in a bold and forward manner as a means to energize a modern sports franchise.
Jotenheim Raiders. Only the Brave.
Animation / Motion Graphics
Critical to the design process was a historical audit of viking warriors. This drove design direction for a large portion of the project and shed light on what consistent elements of viking armament were eventually highlighted in the final brand system. Traditional viking runes, inscriptions, iconography, and knot work also played an influential role in the design of a custom typeface, unique patterns, and subtle details.