Jeremy Nelson Design
KH Composite - Post Mega.jpg

Northeastern University Huskies

Brand Design, Mascot Logo, Northeastern Hockey, Northeastern University, Sports Branding, Sports Design, Sports Identity, Sports Logo, Sports Mascot

Athletics Department Branding / Mascot Identity

Northeastern Huskies Athletics Logo - King Husky.jpg
 
 

NORTHEASTERN UNIVERSITY | Athletics Rebrand

In 2018, I was approached by Upstatement, a digital design agency based in Boston, with the opportunity to design a new mark for the Northeastern University school mascot, “King Husky.”

Brought on to help with the rebranding of the Universities athletic department, my role began with the exploration of numerous concepts and approaches for design of the new King Husky logo. After aligning on a direction with the creative team and the university, we transition into the refinement of the selected directions and wrapped with the final design and build of the logo-set.

Art directed by Mike Swartz, this project was a privilege to be a part of. From Start to finish. Mike provided clear direction and insightful guidance.

Shout-out and a BIG thanks to Mike and the Upstatement team!

 
 

Identity Design
Illustration
Logo Design
Brand Development

 
 
 

TESTIMONY
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“Working with Jeremy was a blast, he was great at understanding the concept, building on it and delivering world-class work. He is a responsive and a clear communicator which made it easy to work with him. We're extremely happy with his work and the relationship that got us there.”
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Mike Swartz, Creative Director, Upstatement

 
 
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