NORTH RIDGE FALCONS | Sports Branding + Identity
Sports branding and identity package inspired by the fastest hunter on the planet, the peregrine flacon. The Falcon's logo captures the bird's speed and motion through it's forward posture and sweeping contours.
Supporting the primary mark is a custom designed display font, Ridgeline. Considering the speed and dynamic nature of the peregrine, this tapered serif display font was designed with the sports aesthetics in mind and thus adopts a bolder form. Finally, the rounded sans-serif typeface Apex serves as an accent for smaller sub-titles and body copy application.