Odell Beckham Jr
Nike Athlete Brand Identity
Rising to the status of an icon during his 2014 rookie year, Odell Beckham Jr. - aka OBJ - has climbed to the pinnacle of sport, culture, and entertainment in his first five NFL seasons. Further solidifying the claim to stardom, OBJ signed a record-breaking endorsement deal with Nike in 2018 and continues to catch every opportunity within his reach.
With the alignment of these titans, Rare Design was brought on board to help craft the personal brand identity of Odell Beckham Jr.
With multiple dimensions to his persona and a diverse set of interests, the challenge for our team was to create a mark that captured the nuances of his character and reflect the core elements of his life.
Simultaneously, the logo needed to be flexible in order to seamlessly shift between the stages of sport, entertainment, lifestyle, and culture while feeling natural in each application and maintaining a unique silhouette.
1 Unique ‘OBJ’ monogram
2 Reflect OBJ’s personality
3 Iconic silhouette
4 Adaptable for application
Rodney Richardson [RARE] _ Principal / CD
Marie Siegfried [RARE] _ Project Manager
Jeremy Nelson [RARE] _ Designer
Cody Bass [RARE] _ Designer
Brian Bollig [RARE] _ Designer
Ben Barnes [RARE] _ Designer
Noah Wilson [Nike] _ Brand CD
Kristin Loye [Nike] _ Brand PM
Inspired by his Louisiana heritage and affinity for fashion and culture, our solution was a stylized ‘OBJ’ monogram. Built on the framework of blackletter calligraphy, a tie to his roots & personal style, the mark champions the key letter forms while the letter B doubles as his on-field signature, number 13.
Saying what needs to be said - this logo identifies the icon and lets his actions speak for themselves.