PHALANX | Sports Brand Identity
Sports branding and identity project inspired by the iconic barbute helm of the Greek hoplite warrior. The Phalanx logo aims to capture the essence of the legendary silhouette of the ancient Greek warrior. Team name inspiration is drawn from the signature Greek battle formation, the Phalanx.
Custom modification was applied to the sharp serif typeface 'Roadrunner' to construct the word mark as part of the team identity. Shown below are a selection of soft and hard goods that a sports team would apply their brand identity across.