Jeremy Nelson Design
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proc·ess

/’prä,ses, pro,ses/

-

a series of actions or steps taken
in order to achieve a particular end.

 

PROCESS
+ PURPOSE

While outcomes can always be influenced by unforeseen factors, process and strategy can always be controlled. The framework of principles and process I use helps to eliminate potentially compromising variables and deliver creative solutions that meet your needs with more precision and consistency.

 
 
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PROJECT
PREP

01-A CONTACT
-
Initial conversation, introduction of team members, business, and known project details.

01-B OUTLINE
-
Proposed timeline, budget, and scope of work that confirms a logistical and strategic fit for one another.

 
 
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BLUE
PRINT

02-A DISCOVERY
-
Creative work can only begin once a clear understanding of your goals, business, market, and consumer base is reached. This framework serves to:

-Clarify project goals
-Surface brand values
-Identify customers + needs
-Audit of the competitive landscape

02-B DIAGNOSIS
-
Translation of the information gathered in the discovery process into actionable direction, objective measurable that dictate design direction, and guidelines for creative exploration.

02-C ALIGNMENT
-
Confirmation between all team members that the proposed direction addresses the current problems and will achieve the ideal outcome.

 
 
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CRAFT
CREATE

03-A IDEATION
-
Exploration of concepts and design solutions within the project guidelines. Ideation begins with directional stylescapes, used as a means of translating words to visuals, and then moves into rough sketching and concept development.

03-B REFINEMENT
-
Iterative process of selectively narrowing design solutions based on discovery diagnosis and project goals.

 
 
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ACTI
-VATE

04-A DELIVER
-
Production and hand-off of final creative for live application.

04-B DEPLOY
-
Design, development, and support for the implementation of project creative.

 
 

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