While outcomes can always be influenced by unforeseen factors, process and strategy can always be controlled. The framework of principles and process I use helps to eliminate potentially compromising variables and deliver creative solutions that meet your needs with more precision and consistency.
Initial conversation, introduction of team members, business, and known project details.
Proposed timeline, budget, and scope of work that confirms a logistical and strategic fit for one another.
Creative work can only begin once a clear understanding of your goals, business, market, and consumer base is reached. This framework serves to:
-Clarify project goals
-Surface brand values
-Identify customers + needs
-Audit of the competitive landscape
Translation of the information gathered in the discovery process into actionable direction, objective measurable that dictate design direction, and guidelines for creative exploration.
Confirmation between all team members that the proposed direction addresses the current problems and will achieve the ideal outcome.
Exploration of concepts and design solutions within the project guidelines. Ideation begins with directional stylescapes, used as a means of translating words to visuals, and then moves into rough sketching and concept development.
Iterative process of selectively narrowing design solutions based on discovery diagnosis and project goals.
Production and hand-off of final creative for live application.
Design, development, and support for the implementation of project creative.