SPARTAN RACE | Concept Rebrand
As part of the Spartan Race Challenge, held by The Futur, Logo Inspirations, and Will Patterson, I undertook the challenge of elevating the Spartan Race with a new logo and brand identity. My primary goal was to maintain the brand DNA that has been firmly planted while adding subtle design elements to root the brand visuals in Spartan history and give the identity greater depth, flexibility, and potential for evolution.
As a defiant, unrelenting, unapologetic, and aggressive brand, I wanted my proposal to embody those traits through bold forms supported by visceral texture and imagery.
*NOTE* These are not official marks of the Spartan Race and are purely conceptual.