Jeremy Nelson Design
Identity Design | Form, Function, Flash
Spartan Race_Cover_MD.jpg

Spartan Race



SPARTAN RACE  |  Concept Rebrand

As part of the Spartan Race Challenge, held by The Futur, Logo Inspirations, and Will Patterson, I undertook the challenge of elevating the Spartan Race with a new logo and brand identity.  My primary goal was to maintain the brand DNA that has been firmly planted while adding subtle design elements to root the brand visuals in Spartan history and give the identity greater depth, flexibility, and potential for evolution.

As a defiant, unrelenting, unapologetic, and aggressive brand, I wanted my proposal to embody those traits through bold forms supported by visceral texture and imagery.

*NOTE* These are not official marks of the Spartan Race and are purely conceptual.


Identity Design
Logo Design
Creative Direction

Spartan Race_1.png
Spartan Race_2.png
Spartan Race_3.png
Spartan Race_4.png
Spartan Race_5.png
Spartan Race_6.png
Spartan Race_7.png
Spartan Race_8.png
Spartan Race_9.png
Spartan Race_10.png
Spartan Race_11.png
Spartan Race_12.png
Spartan Race_13.png
Spartan Race_14.png
Spartan Race_15.png
Spartan Race_16.png