DEAN COLLEGE BULLDOGS | MASCOT IDENTITY REBRAND
Looking to refresh the face of their athletics department, Dean College approached me with the goal of developing a bespoke bulldog mark to embody the spirit and resolve of Boomer, their school mascot. Inspired by the iconic statue of Boomer the Bulldog, located on their campus, the new mark represents a cleaner and more distilled rendering of the bulldog form while capturing the determined and tenacious attitude of the athletes it represents. Core to the design process was accentuating the key features of Boomer in order to give Dean a unique and custom crafted totem that their athletes and student body can own and rally around.
Identity Design
Illustration
Mascot Design
Sports Branding
“We had a great experience working with Jeremy Nelson. From the outset of our logo refresh project, Jeremy took the time to understand our brand and incorporate various elements of our identity into his artwork. We were very impressed with the presentation of his design concepts, as it allowed us to visualize how our updated logo would look across various mediums. His final design concept was exactly what we were looking for… modern and clean, all while still encompassing the long standing tradition of our institution. It was a pleasure to work with Jeremy on this project.”
As the new face of Dean College athletics, the new Boomer mascot logo helps foster an attitude and mindset of professionalism and doggedness, true to the roots of it's inspiration. On the field and across campus, Boomer brings the athletes and student body together in their pursuit of excellence.
