URSUS UNITED | BRANDING + IDENTITY
When approached by Ursus United to develop the face of their brand identity and supporting visuals, the task was to create an iconic and stylized representation of three unique bears to serve as the primary logo. With UU embracing an edgy tone, the mark utilizes sharp corners and steep angles to convey a sense of aggression. Combined under the unifying paw, the Black, Grizzly, and Polar bear represent the uniqueness of each species and shared commonality. As an NGO, Ursus United focuses on fighting classism, social, and political injustice.