Jeremy Nelson Design
Identity Design | Form, Function, Flash
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Ursus United

Branding + Identity

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URSUS UNITED  |   BRANDING + IDENTITY

When approached by Ursus United to develop the face of their brand identity and supporting visuals, the task was to create an iconic and stylized representation of three unique bears to serve as the primary logo.  With UU embracing an edgy tone, the mark utilizes sharp corners and steep angles to convey a sense of aggression.   Combined under the unifying paw, the Black, Grizzly, and Polar bear represent the uniqueness of each species and shared commonality.  As an NGO, Ursus United focuses on fighting classism, social, and political injustice.

 
 

Identity Design
Branding
Illustration
Motion Graphics

 
 
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“Jeremy was the first graphic designer of a truly professional caliber to not only get the direction and aim of the organization that
I'm developing, but embrace the vision and image for our brand, and this was phenomenally reflected in his design of our logo.

He is without a doubt the greatest communicator I've ever worked with from the graphic design field, and one of the fastest to respond. The work speaks for itself, and I as a customer can vouch for the process as well. It's an obvious cliché, but there's no other way to put it: Jeremy goes above and beyond in trying to understand your brand, and gives his all in delivering a product that best represents you.

-Daniel Cook
Founder, Ursus United

 
 
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