Hermeus was founded in 2018 with the mission to radically accelerate air travel by developing Mach 5 aircraft to connect people faster and bring innovation to commercial flight.
In collaboration with Martin Berman and Hermeus’ leadership team, I had the opportunity to refresh their brand identity, create sub-brand identities for the three aircraft in their fleet, and develop a custom typeface for use across all brand touchpoints.
With each aircraft having a unique purpose and personality, our main challenge was to create three distinct sub-systems that could stand on their own while still operating harmoniously as a collective under the greater Hermeus brand. By using a shared graphic style across icons and wordmarks built from the same typographic ingredients, we built a family of brands that complement one another, feel like a purposefully crafted collection, yet stand on their own and function independently.
Jeremy Nelson | CD + Design Lead
Marty Berman | Hermeus' CMO
Thanks again to Marty from Hermeus for the opportunity to team up and expand the horizons of Hermeus' brand and identity!
For more on Hermeus, check them out here.
