Hermeus was founded in 2018 with the mission to radically accelerate air travel by developing Mach 5 aircraft to connect people faster and bring innovation to commercial flight.
In collaboration with Martin Berman and Hermeus’ leadership team, I had the opportunity to refresh their brand identity, create sub-brand identities for the three aircraft in their fleet, and develop a custom typeface for use across all brand touchpoints.
With each aircraft having a unique purpose and personality, our main challenge was to create three distinct sub-systems that could stand on their own while still operating harmoniously as a collective under the greater Hermeus brand. By using a shared graphic style across icons and wordmarks built from the same typographic ingredients, we built a family of brands that complement one another, feel like a purposefully crafted collection, yet stand on their own and function independently.
At Mach 5, more than twice the speed of the supersonic Concorde, passengers will be able to cross the Atlantic in 90 minutes.
On the path to hypersonic passenger aircraft, Hermeus is partnering with government agencies including the US Air Force and NASA to develop a series of autonomous aircraft that derisk the technology and solve urgent national security challenges.
These products provide the data and confidence necessary to certify, produce, operate, and maintain safe and comfortable commercial aircraft.
Thanks again to Marty from Hermeus for the opportunity to team up and expand the horizons of Hermeus' brand and identity!