In 2018, I was approached by Upstatement, a digital design agency based in Boston, with the opportunity to design a new mark for the Northeastern University school mascot, “King Husky.”

Brought on to help with the rebranding of the Universities athletic department, my role began with the exploration of numerous concepts and approaches for design of the new King Husky logo. After aligning on a direction with the creative team and the university, we transition into the refinement of the selected directions and wrapped with the final design and build of the logo-set.