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Intro

Northeastern Huskies

Athletics Department Rebrand

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Upstatement

In 2018, I was approached by Upstatement, a digital design agency based in Boston, with the opportunity to design a new mark for the Northeastern University school mascot, “King Husky.”

Brought on to help with the rebranding of the Universities athletic department, my role began with the exploration of numerous concepts and approaches for design of the new King Husky logo. After aligning on a direction with the creative team and the university, we transition into the refinement of the selected directions and wrapped with the final design and build of the logo-set.

In 2018, I was approached by Upstatement, a digital design agency based in Boston, with the opportunity to design a new mark for the Northeastern University school mascot, “King Husky.”

Brought on to help with the rebranding of the Universities athletic department, my role began with the exploration of numerous concepts and approaches for design of the new King Husky logo. After aligning on a direction with the creative team and the university, we transition into the refinement of the selected directions and wrapped with the final design and build of the logo-set.

In 2018, I was approached by Upstatement, a digital design agency based in Boston, with the opportunity to design a new mark for the Northeastern University school mascot, “King Husky.”

Brought on to help with the rebranding of the Universities athletic department, my role began with the exploration of numerous concepts and approaches for design of the new King Husky logo. After aligning on a direction with the creative team and the university, we transition into the refinement of the selected directions and wrapped with the final design and build of the logo-set.

GO To download

1 Modernization historic mascot
2 Ownable Husky rendering
3 Adaptable and durable mark

Goals

Identity Design

Illustration

Logo Design

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Launching with a strong first impression is key to the adaption of a new visual identity. And, while the equity of a brand develops overtime, our aim for the release was to showcase King Husky in a more dramatic and commanding form to engage and energize the Northeastern community. Above are a duo of hero frames I created, slightly evolved from the content used as part of the reveal.
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Art directed by Mike Swartz, this project was a privilege to  be a part of. From Start to finish. Mike provided clear direction and insightful guidance.  

Shout-out and a BIG thanks to Mike and the Upstatement team!

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