Founded in 2021 and beginning play in 2022, the San Diego Wave Fútbol Club is San Diego’s premier professional women's football club competing in the National Womens Soccer League (NWSL). Working under Benjamin Aziz of Marcy Avenue and the creative direction of Matthew Wolff, I helped develop the new club’s brand identity including the primary crest, wordmarks, and custom type system.
With the opportunity to help establish a brand whose reach went beyond the pitch, our challenge was to capture the vibrant energy of the region, embody the spirit of San Diego, and deliver a unique, authentic, and versatile brand system.
Benjamin Aziz | Marcy Ave; Project Lead
Matthew Wolff | Creative Director
Jeremy Nelson | Designer
“We are thrilled to unveil our colors and crest that have been inspired by San Diego’s beauty, its culture, and the sheer power of the Pacific Ocean.”
(cont.) “We are confident that our players and fans near and far will enjoy wearing our crest and colors while proudly representing and supporting San Diego Wave Fútbol Club.”
— Jill Ellis San Diego Wave FC, Club President
“We are thrilled to unveil our colors and crest that have been inspired by San Diego’s beauty, its culture, and the sheer power of the Pacific Ocean.”
(cont.) “We are confident that our players and fans near and far will enjoy wearing our crest and colors while proudly representing and supporting San Diego Wave Fútbol Club.”
— Jill Ellis San Diego Wave FC, Club President
Thanks again to Benny from Marcy Ave for the opportunity to team up and to Matt for his creative leadership & guidance throughout. Links to more of their standout work below.
