Las Vegas Aces

WNBA Team Rebrand


Rare x Las Vegas Aces

Rare Design was approached in late 2017 with an opportunity to create and develop the brand of a newly relocated WNBA franchise moving to Las Vegas.  Formerly the San Antonio Stars, the relocated team was in search of a fresh identity fitting for the team spirit, attitude, and ethos of it’s new home.  I was honored to be part of the great team at Rare that brought this project to life.  Shout-out to Rodney and the whole crew that made this happen!

Below is a collection of the work we created and showcasing the work that I was most responsible for.

GO To download
Collapse Project Details
Expand Project Details
Discipline / Category

Visual Identity

Type Design

Environmental Design

No items found.
As a critical element in the brand system, the design of a bespoke typeface for uniforms, nameplates, and primary brand messaging. Drawn in two widths, Light Oasis takes inspiration from classic geometry and mid-century forms combining to create a classic, sophisticated, and modern voice.
No items found.

For a closer look at the brand, check out the Aces in action linked HERE.

Looking for more design Resources?

Leave your info below and I'll notify you new releases and exclusive offers.
(And I hate spam just as much as everyone, you'll only hear from me occasionally when there's something really worth sharing!)
Thanks for Your Support!


Something went wrong - Please email to connect

Ready to team up?

Your message has been sent.


Something went wrong - Please email to connect
©   2023 Jeremy Nelson Design. All rights reserved.