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Intro

Las Vegas Aces

WNBA Team Rebrand

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Rare x Las Vegas Aces

Rare Design was approached in late 2017 with an opportunity to create and develop the brand of a newly relocated WNBA franchise moving to Las Vegas.  Formerly the San Antonio Stars, the relocated team was in search of a fresh identity fitting for the team spirit, attitude, and ethos of it’s new home.  I was honored to be part of the great team at Rare that brought this project to life.  Shout-out to Rodney and the whole crew that made this happen!

Below is a collection of the work we created and showcasing the work that I was most responsible for.

Rare Design was approached in late 2017 with an opportunity to create and develop the brand of a newly relocated WNBA franchise moving to Las Vegas.  Formerly the San Antonio Stars, the relocated team was in search of a fresh identity fitting for the team spirit, attitude, and ethos of it’s new home.  I was honored to be part of the great team at Rare that brought this project to life.  Shout-out to Rodney and the whole crew that made this happen!

Below is a collection of the work we created and showcasing the work that I was most responsible for.

Rare Design was approached in late 2017 with an opportunity to create and develop the brand of a newly relocated WNBA franchise moving to Las Vegas.  Formerly the San Antonio Stars, the relocated team was in search of a fresh identity fitting for the team spirit, attitude, and ethos of it’s new home.  I was honored to be part of the great team at Rare that brought this project to life.  Shout-out to Rodney and the whole crew that made this happen!

Below is a collection of the work we created and showcasing the work that I was most responsible for.

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Capture uniqueness of Las Vegas

Lay the foundation for future growth

Equip the team with a flexible brand system

Goals

Identity Design

Type Design

Environmental Design

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As a critical element in the brand system, the design of a bespoke typeface for uniforms, nameplates, and primary brand messaging. Drawn in two widths, Light Oasis takes inspiration from classic geometry and mid-century forms combining to create a classic, sophisticated, and modern voice.
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For a closer look at the brand, check out the Aces in action linked HERE.

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