Rising to the status of an icon during his 2014 rookie year, Odell Beckham Jr. - aka OBJ - has climbed to the pinnacle of sport, culture, and entertainment in his first five NFL seasons. Further solidifying the claim to stardom, OBJ signed a record-breaking endorsement deal with Nike in 2018 and continues to catch every opportunity within his reach. With the alignment of these titans, Rare Design was brought on board to help craft the personal brand identity of Odell Beckham Jr.
With multiple dimensions to his persona and a diverse set of interests, the challenge for our team was to create a mark that captured the nuances of his character and reflect the core elements of his life.
Simultaneously, the logo needed to be flexible in order to seamlessly shift between the stages of sport, entertainment, lifestyle, and culture while feeling natural in each application and maintaining a unique silhouette.