LA Clippers

NBA Rebrand – Type & Lettering

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LA Clippers

Setting out on their next voyage with a new stadium, uniforms, and refreshed brand ahead of the 2025 NBA season, I had the opportunity to help shape the LA Clippers updated identity through suite of script logotypes and custom typeface designed under the leadership of Matthew Wolff and in collaboration with the Clippers in-house creative team.

‍Check out Matthew's full portfolio HERE, or in the links below.

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‍‍Please note: Our involvement was limited to the deliverables listed below and did not include the creation of the other logomarks in the new brand identity.‍‍

_{•'Clippers' script • 'Clips' script • 'Los Angeles' script • 'LA' monogram • Uniform Typography • Custom Brand Font}

Additional Project Detail

Credits

Matthew Wolff | CD/ Project Lead
Jeremy Nelson | Type & Lettering

Links

Matthew Wolff Design
‍LA Clippers
NBA Press Release

Discipline / Category

Brand Identity

Type Design

Lettering

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MAKING WAVES

Blending past, present, and a focus on the future – Our challenge was to distill and refine the Clippers' type system.

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Identifying key features in previous generations of the Clippers script logotypes gave us the pieces to build around and blueprint to follow. Combining technical refinements, increased italic angle, and rationalized details, the new scripts remain connected to the team's history while feeling modern, fast, and athletic.

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‍NAMEPLATE & NUMERALS

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As part of the rebrand, I had the opportunity to draw the new uniform name and number system, and ultimately extrapolate that into roman wordmark and full typeface. Under Matthew Wolff’s creative direction, and in collaboration with the Clippers creative team, we took DNA from multiple eras of the team's history and reinterpreted these influences through the lens of a contemporary, athletic and aggressive typographic style.

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^{Please Note: The media graphics and photos show above are the property and creative works of the LA Clippers.}

Thank you once again to Matthew Wolff for the opportunity to be part of this project. Check out more of his excellent work over on his portfolio.

Resource Link

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