It was a connection of all generations – we really believe there's something for everybody...The guys out on the field and what they wear, people care about it, and we took it very serious and are very proud of what we accomplished.
— Dustin Morse Minnesota Twins VP, Communications & Content
It was a connection of all generations – we really believe there's something for everybody...The guys out on the field and what they wear, people care about it, and we took it very serious and are very proud of what we accomplished.
— Dustin Morse Minnesota Twins VP, Communications & Content
Thanks for checking out the work and MASSIVE thanks to Matt for his leadership and giving me the opportunity to team up on this once-in-a-lifetime kind of project!
The world of sport is filled with incredible stories, iconic moments, and unbelievable achievements – but regardless of statistics or outcome, it’s the players and teams we're connected to that mean the most. Born in Minnesota, and still visiting regularly, it was a special opportunity to be part of this project and to help rebrand a team I've rooted for my whole life.
Under the leadership and creative direction of Matthew Wolff, my role was concentrated on the design of the new and update logos, script logotypes, and custom typeface. As in any large project, mine contribution was just one of many that brought these updates to the field. I'm incredibely grateful to Matt for the opportunity to be part of this project and everyone from the Twins leadership team for their collaborative partnership – check out Matt's full body of work HERE, or in the links below.
The Twins brand refresh began long before pencil hit paper through the teams long-term planning for growth and evolution. Seeing opportunities to bring a more cohesive identity to the diamond and re-engage the broader ‘Twins Territory,’ team leadership felt the time was right for their identity to take its next step forward.
Still, before any design exploration began, questions reflecting on the Twins history, where they’ve been, key visual motifs, and eras of the team’s past had to be considered along side their vision for the future to lay a blueprint that would guide the design phase to follow. It was important to the team that their pride as Minnesota’s, not just the Twin Cities, baseball team be emphasized, as well as a respect for the past that would show an understanding & appreciation for current or former fans while bringing fresh energy to engage a new generation of fans.
Matthew Wolff | CD / Project Lead
Jeremy Nelson | Design
Matthew Wolff
Twins Website
Twins IG
MLB.com Article
Sports Branding
Visual Identity
Logo Design
Type Design
Lettering