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Intro

Milwaukee Brewers

Brand Identity Design

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Rare x Brewers

Approaching their 50th season of play, the Milwaukee Brewers came to Rare Design with the task of modernizing and unifying their team identity as they looked forward to a new era. With a storied history and iconic marks from seasons past, the challenge to the Rare team was evolving the anchors of their brand and weaving in elements from key chapters of the club’s history within a narrative true to their roots and aligned with their vision.

Looking to the city of Milwaukee, history of the team, and modernization of the sport throughout the design process, the team settled on a spectrum of new marks, some fresh and some familiar, that captured the they've told and continue to write.

My role on the project was in the design and development of the new team identity, and more specifically, the team’s custom typeface and new Ball in Glove (’BiG”) logo. But just like the ball club on the field, my contribution was just part of the full team effort - directed by Rodney, none of this would have been possible without the full Rare team or commitment from the Brewers.

Full credits at project conclusion.

Approaching their 50th season of play, the Milwaukee Brewers came to Rare Design with the task of modernizing and unifying their team identity as they looked forward to a new era. With a storied history and iconic marks from seasons past, the challenge to the Rare team was evolving the anchors of their brand and weaving in elements from key chapters of the club’s history within a narrative true to their roots and aligned with their vision.

Looking to the city of Milwaukee, history of the team, and modernization of the sport throughout the design process, the team settled on a spectrum of new marks, some fresh and some familiar, that captured the they've told and continue to write.

My role on the project was in the design and development of the new team identity, and more specifically, the team’s custom typeface and new Ball in Glove (’BiG”) logo. But just like the ball club on the field, my contribution was just part of the full team effort - directed by Rodney, none of this would have been possible without the full Rare team or commitment from the Brewers.

Full credits at project conclusion.

Approaching their 50th season of play, the Milwaukee Brewers came to Rare Design with the task of modernizing and unifying their team identity as they looked forward to a new era. With a storied history and iconic marks from seasons past, the challenge to the Rare team was evolving the anchors of their brand and weaving in elements from key chapters of the club’s history within a narrative true to their roots and aligned with their vision.

Looking to the city of Milwaukee, history of the team, and modernization of the sport throughout the design process, the team settled on a spectrum of new marks, some fresh and some familiar, that captured the they've told and continue to write.

My role on the project was in the design and development of the new team identity, and more specifically, the team’s custom typeface and new Ball in Glove (’BiG”) logo. But just like the ball club on the field, my contribution was just part of the full team effort - directed by Rodney, none of this would have been possible without the full Rare team or commitment from the Brewers.

Full credits at project conclusion.

GO To download

Evolve & Re-Elevate Classic Marks

Unify eras of team history

Connect & align team with town

Goals

Sports Branding

Identity Design

Logo Design

Typography

The blue collar heritage of Milwaukee and history of the team's design was a primary driver of our exploration and inspiration.

The key challenge was bringing these elements together in a way that positioned the team looking forward rather than behind. Streamlined like the modern game, our solutions retained the most essential features while opting less ornamental execution.

No items found.

The blue collar heritage of Milwaukee and history of the team's design was a primary driver of our exploration and inspiration.

The key challenge was bringing these elements together in a way that positioned the team looking forward rather than behind. Streamlined like the modern game, our solutions retained the most essential features while opting less ornamental execution.

No items found.
No items found.
The Barrel Man also returns to the baseball diamond with a determined glare and a cast of supporting logos. The Wheat Ball, a tribute to the brewing industry of Milwaukee, and State Art, a nod to their greater fan base and cream colored bricks used to build the city, both support the full system along side a modernized script word mark.

The uniforms showcased below highlight the industrial block typeface that I contributed most significantly to but, as mentioned before, represent a full team effort.

*Application image rights, credit, and ownership to the Milwaukee Brewers*

No items found.
The Barrel Man also returns to the baseball diamond with a determined glare and a cast of supporting logos. The Wheat Ball, a tribute to the brewing industry of Milwaukee, and State Art, a nod to their greater fan base and cream colored bricks used to build the city, both support the full system along side a modernized script word mark.

The uniforms showcased below highlight the industrial block typeface that I contributed most significantly to but, as mentioned before, represent a full team effort.

*Application image rights, credit, and ownership to the Milwaukee Brewers*

No items found.
The Barrel Man also returns to the baseball diamond with a determined glare and a cast of supporting logos. The Wheat Ball, a tribute to the brewing industry of Milwaukee, and State Art, a nod to their greater fan base and cream colored bricks used to build the city, both support the full system along side a modernized script word mark.

The uniforms showcased below highlight the industrial block typeface that I contributed most significantly to but, as mentioned before, represent a full team effort.

*Application image rights, credit, and ownership to the Milwaukee Brewers*

The Barrel Man also returns to the baseball diamond with a determined glare and a cast of supporting logos. The Wheat Ball, a tribute to the brewing industry of Milwaukee, and State Art, a nod to their greater fan base and cream colored bricks used to build the city, both support the full system along side a modernized script word mark.

The uniforms showcased below highlight the industrial block typeface that I contributed most significantly to but, as mentioned before, represent a full team effort.

*Application image rights, credit, and ownership to the Milwaukee Brewers*

No items found.
Once again, many thanks to Rodney and the whole Rare team. Honored to contribute & be part of this project  - Can't thank ya'll enough!
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