The Barrel Man also returns to the baseball diamond with a determined glare and a cast of supporting logos. The Wheat Ball, a tribute to the brewing industry of Milwaukee, and State Art, a nod to their greater fan base and cream colored bricks used to build the city, both support the full system along side a modernized script word mark.
The uniforms showcased below highlight the industrial block typeface that I contributed most significantly to but, as mentioned before, represent a full team effort. *Application image rights, credit, and ownership to the Milwaukee Brewers*
Approaching their 50th season of play, the Milwaukee Brewers came to Rare Design with the task of modernizing and unifying their team identity as they looked forward to a new era. With a storied history and iconic marks from seasons past, the challenge to the Rare team was evolving the anchors of their brand and weaving in elements from key chapters of the club’s history within a narrative true to their roots and aligned with their vision.
Looking to the city of Milwaukee, history of the team, and modernization of the sport throughout the design process, the team settled on a spectrum of new marks, some fresh and some familiar, that captured the they've told and continue to write.
My role on the project was in the design and development of the new team identity, and more specifically, the team’s custom typeface and new Ball in Glove (’BiG”) logo. But just like the ball club on the field, my contribution was just part of the full team effort - directed by Rodney, none of this would have been possible without the full Rare team or commitment from the Brewers.
Rodney Richardson | CD/Principal
Jeremy Nelson | Designer
Cody Bass | Designer
Brian Bollig | Designer
Ben Barnes | Designer
Marie Siegfried | Project Manager
"A Glove Story" Microsite