Created as part of the uniform design process for the 2017 NHL All Star Game, our team developed a custom font inspired by the iconic Hollywood sign. As a typographic symbol of ambition and success, our goal was to maintain the essence of the sign while integrating it seamlessly with the entire kit.
Below is a sampling of the full set with a collection of uniform shots and the system on ice at the game. (*NOTE* game and media images are not my own and the property of their respective creators)
Created as part of the uniform design process for the 2017 NHL All Star Game, our team developed a custom font inspired by the iconic Hollywood sign. As a typographic symbol of ambition and success, our goal was to maintain the essence of the sign while integrating it seamlessly with the entire kit.
Below is a sampling of the full set with a collection of uniform shots and the system on ice at the game. (*NOTE* game and media images are not my own and the property of their respective creators)
Dom Fillion | Creative Director
Jeremy Nelson | Designer
Dom @ The Konvoy
Type Design
Typography
Sports Branding