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Intro

Hollywood Typeface

Custom Uniform Name + Number Font

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Created as part of the uniform design process for the 2017 NHL All Star Game, our team developed a custom font inspired by the iconic Hollywood sign.  As a typographic symbol of ambition and success, our goal was to maintain the essence of the sign while integrating it seamlessly with the entire kit.

Below is a sampling of the full set with a collection of uniform shots and the system on ice at the game.  (*NOTE* game and media images are not my own and the property of their respective creators)

Created as part of the uniform design process for the 2017 NHL All Star Game, our team developed a custom font inspired by the iconic Hollywood sign.  As a typographic symbol of ambition and success, our goal was to maintain the essence of the sign while integrating it seamlessly with the entire kit.

Below is a sampling of the full set with a collection of uniform shots and the system on ice at the game.  (*NOTE* game and media images are not my own and the property of their respective creators)

Created as part of the uniform design process for the 2017 NHL All Star Game, our team developed a custom font inspired by the iconic Hollywood sign.  As a typographic symbol of ambition and success, our goal was to maintain the essence of the sign while integrating it seamlessly with the entire kit.

Below is a sampling of the full set with a collection of uniform shots and the system on ice at the game.  (*NOTE* game and media images are not my own and the property of their respective creators)

GO To download

Build connection with region of LA

Add depth to uniform narrative

Functional adaption of iconic sign

Goals

Type Design

Typography

Sports Branding

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Thanks again to Jeff Eagles and Eric Bodamer for their leadership, instruction, and encouragement throughout the process!

*This font is not for sale or use in any capacity*

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