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Intro

MiBR

eSports Identity + Rebrand

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MiBR x Immortals

In early 2018, I had the opportunity to team up with leadership at Immortals LLC. to create the new brand identity for iconic esports franchise Made In Brazil (MIBR).  Six years after their dispersal from the professional ranks of CS:GO, the acquisition of MIBR came with an opportunity to reinvent the team in the rapidly evolving landscape of pro eSports.

Through research into the teams history, consultation with team members, and with direction from management, a set of distilled brand values were identified and design direction established.

With one of the most passionate fan bases in all of sport, it was paramount that the new identity maintain the core DNA of the old MIBR while reintroducing them with sleek, modern, and precise execution.

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Maintain DNA of MiBR

Represent fans & community

Scalable system of logos

Goals

Branding

Logo Design

Apparel Design

Typography

“Jeremy was efficient and timely in first creating the color scheme and style of the MIBR brand, then running us through multiple different design options and eventually finalizing both a logo and various differing jerseys that helped us communicate our vision of the brand externally. We had previously worked with Jeremy and knew we could count on him to deliver despite our quick timelines.”
            Tomi Kovanen, COO. MIBR

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“Jeremy was efficient and timely in first creating the color scheme and style of the MIBR brand, then running us through multiple different design options and eventually finalizing both a logo and various differing jerseys that helped us communicate our vision of the brand externally. We had previously worked with Jeremy and knew we could count on him to deliver despite our quick timelines.”
            Tomi Kovanen, COO. MIBR

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Thanks again to Noah and Tomi for the opportunity to take on this project - It was a pleasure from start to finish. To the fans, thank you for bringing the heart and soul to the vessel of these symbols.

Looking forward to the team's future! Que ota?

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