Tony Fein -

Quarterback turned service-man, war veteran turned athlete.  Junior college journeyman, disciplined and determined.  Fein’s character, tenacity, and pursuit of victory set the standard for what it means to be an Ole’ Miss Landshark.

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First introduced by Tony Fein, a veteran who served in Iraq and linebacker on the Ole’Miss Football team, the ferocity of the Landshark and ‘Fins Up’ gesture was quickly adopted by the rest of the defense, the team, and school.  The Landshark became a rallying cry for the Ole’Miss Rebels and representation of their tenacity in competition, ruthless pursuit of their goals, and relentless ambition for victory.

A key element was the development of suspense & momentum leading to the ending hero shot.

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To accomplish this, the speed of the camera movement, volume of the audio, and amount of the logo shown, all increased progressively. At the same time, the duration of each shot decreased, further amplifying the impending conclusion.

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As seen in the shots above, numerous camera angles were utilized to showcase the marks defining features while presenting it at a monumental scale.