Huge shout out to Rodney and the whole team at Rare.
None of this work would have been possible without everyone’s contribution!
Rodney Richardson | Principal + AD
Jeremy Nelson | Designer
Brian Billig | Designer
Cody Bass | Designer
Ben Barnes | Designer
Marie Seigfried | Project Manager
Ole Miss Athletics
Landshark story
In early 2018, the University of Mississippi, often known as Ole’Miss, contacted Rare Design with the challenge of crafting a new system of logos representing their new mascot: The Landshark. Nearly ten years after the story began, and after continued support from the Ole’Miss athletics community, administration decided to adopt the Landshark as their official mascot.
With the character traits of a landshark inspired by Tony Fein, the Ole' Miss linebacker who started the legend, the challenge for our team was to represent a fictitious creature in a manner that connected it with Ole’Miss, its state wide fan base, and integrated it seamlessly with the existing brand system of the athletic department.
While on the team at Rare, I had the great opportunity to help design three of the mascot logos and create the official launch video.
Iconic & aggressive Landshark logos.
Incorporate Mississippi
Mesh with Ole Miss athletics
Sports Branding
Identity Design
Iconography
Illustration
Motion Design