Intro

Rj Hampton

Athlete Brand Identity

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Pro Initiative LLC

When approached by ProInitiative LLC, a brand development and management business with a niche in athletics, I had the opportunity to develop and craft the personal brand identity for rising basketball talent, RJ Hampton.  As a top recruit in the class of 2020, RJ’s growing position in the basketball world and sports media gave strong incentive for him to pair his persona with a concrete visual.

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Discipline / Category

Identity Design

Typography

Logo Design

With a monogram based on his initials in mind, the goal was to unify the letterforms and inject them with a basketball element.  After exploration, development, and refinement, we landed on an emblematic interpretation of the basketball hoop as reference to the game and containing shape for RJ’s initials.

With a monogram based on his initials in mind, the goal was to unify the letterforms and inject them with a basketball element.  After exploration, development, and refinement, we landed on an emblematic interpretation of the basketball hoop as reference to the game and containing shape for RJ’s initials.

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Jeremy Nelson was a pleasure to work with. He is super professional and deeply cares about your project as if it is his. He thoroughly takes his time to ensure that each aspect of your project is met with diligence and careful attention to detail. I highly recommend his services for anyone looking for design work.
            Chris Smith, CEO ProInitiative

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Thanks again to Chris Smith, RJ, and family for the opportunity to team up on this job - the story and vision of every athlete is different and one of the reasons I love working with individuals. Looking forward to how the coming chapters unfold.

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